APOSTOLADO Hotel

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Urceman’s Hotel Experience

In the heart of one of Southern Europe’s most exclusive destinations, Urceman Group presents its new hotel in San Sebastián: a four-star property conceived as a contemporary retreat where design, nature and architectural expression come together in perfect balance.

Located in Apostolado, Martutene, the project redefines the urban hospitality experience within a setting that combines natural tranquillity, excellent city connections and the cultural appeal of a destination renowned worldwide for its gastronomy and lifestyle.

The hotel will feature 120 rooms, designed as sophisticated spaces of calm. Carefully considered interiors, abundant natural light and an atmosphere of understated comfort define a concept created for international guests who value authenticity, attention to detail and effortless design.

A Place Between City and Nature

Apostolado–Martutene offers a new interpretation of contemporary luxury: the freedom to remain connected to the city while enjoying a sense of openness, tranquillity and expansive views.

With its distinctive setting between the sea, rolling hills and elegant architecture, San Sebastián provides the natural backdrop for an experience that goes beyond accommodation to become a way of life.

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Project Status

Construction scheduled to begin: Q1 2027
Estimated completion: Q3 2028

The San Sebastián Signature

San Sebastián is more than a destination; it is a statement of international prestige.

Gastronomy as an art of living: One of the world’s great culinary capitals, where exceptional dining is woven into the very fabric of the city.
Nature at the heart of urban life: Beaches, hills and scenic promenades transform every stay into an experience of balance and wellbeing.
Culture, events and European sophistication: A vibrant year-round cultural calendar that attracts a discerning international audience.

Investment Perspective

This project forms part of a strategy focused on developing distinctive hospitality assets in prime European destinations. Its investment proposition combines:

A location in a well-established city with strong international demand.
An area with significant potential for transformation and capital appreciation.
A four-star hotel concept built around a premium, experience-led offering.
Natural diversification across leisure, gastronomic and corporate travel segments.

An asset designed to generate sustainable long-term value, aligned with global trends in experiential and lifestyle hospitality.

KEY ASSET FEATURES

Urceman’s Vision

Urceman Group reimagines hospitality as an architectural and emotional experience. Every project within the Signature Collection is built around a clear ambition: to create places with a distinctive soul, capable of connecting with today’s traveller and becoming landmark assets within their destination.

This hotel in San Sebastián is more than a hospitality investment. It is a statement of intent.